So what is NEWS? Is it what YOU think? OR is it what your BOSS thinks? N number of times, you feel your story is of earth-shattering importance. But your boss thinks it’s a piece of junk. The vice-versa is also true.
What about the readers? Hmm. Sorry. Do we actually care? Get it straight. Readers will read whatever is served to them every morning. Yes, they can junk the paper, but that won’t happen that very day. Maybe a day or two later, they will read something that they will like and decide to stick on. So it’s not about the reader. And yes, the Rs 275 for the whole year scheme really helps.
SO, it’s all about selling stories to your boss every morning. To SOMEHOW convince ‘him’ about what YOU think is news.
In other words…
Give 'em the old razzle dazzle
Razzle Dazzle 'em
Give 'em an act with lots of flash in it
And the reaction will be passionate
Give 'em the old hocus pocus
Bead and feather 'em
What if your hinges all are rusting?
What if, in fact, you're just disgusting?
Razzle dazzle 'em
Give 'em a show that's so splendiferous
Row after row will crow vociferous
Give 'em the old three ring circus
Stun and stagger 'em
When you're in trouble, go into your dance
Show 'em the first rate sorceror you are
Long as you keep 'em way off balance
How can they spot you've got no talent
Razzle Dazzle 'em
And they'll make you a star!
3 comments:
Now that is the difference in how you guys function & how things at 45, Vaju Kotak Road work. We deliver the real thing, no razzle dazzle!
Aarti
You are plain obsessed, hai naa?
garv se :P
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